Technology-based Sony Do not misunderstand the title, the "XXXX you understand?" Is popular nowadays is Network Terms, the complete structure of his spoof video from a network. Borrow this phrase brought here mainly includes such a meaning, Digital Cameras Not all those who would use the development to the people, especially the DC consumer products, Xiao Bian, I have repeatedly heard people complain about are too complex digital product design, the functions of those fancy the ultimate consumer has a few individuals to good to use it, the answer may be even vendors themselves do not know. Many people just buy a concept can not be used in practice.
Like to go now, and random street interviews, how many people can say so on the difference between plasma and LCD? In Xiaobian view, the reasons that Panasonic has been a lot of people internally as an even not as good as Sharp's brand, because he was not able to design a "Made in Japan LCD panel" such "melatonin" type Advertisement Language. Any consumer digital product companies to go today, no one can say he was a lack of technology. But the majority of domestic consumers can not keep up this rhythm throughout the market.
Back to Sony and TX7C body. Sony 70 and 80 years of birth of the younger generation of Chinese consumers have a strong appeal, which is an integrated branding, rather than a specific technology. Sony's DC products in the domestic first-tier cities have a very strong sales figures, and now Sony wants to guide the footsteps of those who chase Sony took the DC functional and technical development path, see this article you willing to do it to foot the bill ?
Then take a look at this year's first heavyweight Sony Cyber Shot models TX7C joint evaluation experience, maybe you will take on the "technical type" line of the road began to be interested in the Sony.
Gorgeous coat Xiaobian if he is now a people who know nothing about digital cameras, I have no doubt will surely be attracted by TX7C. Why not, alone, it means the boot slide and large size Touch Screen , A product people do not know, just these two have been far better than a lot of technical indicators.
And if, as a IT Web site editors to look TX7C, we also have to be his exquisite industrial design praise, TX1 first came to the same editorial attracted a large number of people when the crowd, no doubt Sony for digital product design capabilities, he always know how to please domestic preferences of young consumers.
However, we have to see, on the one from the design point of view, TX7C as a follow-up to upgrade TX1 model, the "light show" has some degree of degradation, even if the two body phase ratio is almost exactly the same, but the TX1 is still positive on both sides of the sleek design of some more people feel amazing. We can also be understood, Sony TX series with more to let a harmonic function, in fact TX7C as a follow-up model, the basis of performance in comparison TX1 does have "significant" enhancement, which point will be mentioned later.
Xiaobian If we speak of TX7C to the first impression should be a more "professional" fashion cards camera, relatively speaking TX1, TX7C more a steady, but also make people feel its more reliable, the Sony propaganda positioning on TX7C coincide, that is, we mentioned earlier, functional product positioning.
TX7C performance comparison with the TX1
TX1 market, the Sony features of the TX1's propaganda are the main ones the following characteristics:
1. Back-illuminated type Exmor RCmos sensor, the sensor is called "back lighting" technology, the advantage of the sensitivity of the brightness of traditional CMOS image sensor is about 2 times the noise is only about 50% of its, the technology help to improve the consumption of low-light shooting and the DC negative quality when shooting at night, that is, to reduce noise.
2. 3.0 inch touch screen, it's really nothing, and selling point.
3. Panoramic night view and the hand-held scanner. This is the main product features of Sony last year, that is, since last year, Sony has been quietly on their products, "technology-" transformation, while TX7C as follow-up model, the carrying of the same hand-held scanning panoramic night view and function, but after a year of research and development, coupled with significant improvements, TX7C these two functions on the final result will have a very clear image enhancement.
4. 720P HD video shooting, which is the current trend, but also nothing more to say.
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